As you can clearly see in this movie poster, Scarlett Johansson is the main character and the story will soley focus around her and her journey. We can analysis this promotional poster by using 'Semiotics'. Semiotics is the study of the way in which images illustrate denotations and connotations.

Denotations: 'the literal or primary meaning of any given thing, in contrast to the feelings or the ideas the subject matter suggets'. So therefore the denotations of this poster are that of a women's face, close up and she is looking straight into the camera.

The denotations of this poster is that of a close up shot of a young womens face.

Connotations: an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

The conotations of this movie gives a more extreme view of the person viewing it. We can grasp already from viewing the character that she looks extremely different from what we perceive as a
normal looking person would look like, simply by this womans eyes being a differnt colour, with the shade of her eyes almost being that of a universe and the pupil of her eye representing a black hole, this could all forshaddow what is going to happen to this women as it states that her brain capacity will hit 100% today and who could possiblely posses that much information. Also, the way have captured the sense of worldly knowledge but also an illusion of this persons innocence. The colours used are contrasting to eachother, the dark could illustrates the depth of knowledge this women possess' and the bright colour of her complection could illustrates the purity and innocence of her mind that she once owned. The text that has been used in the poster even illustrates and implies some sort of drug like substance that could mean that it takes over mind, body, soul and how the drug can make you superhuman. 'LUCY' screams out to audience power buyt purity in the use of colour they have used. This poster portrays exactly what it is intended to.

Film Language

Film Language has four key elements. These are:
Mise en Scene, Sound, Camera and editing. #
All these four elements are put together to create effects in the scene and manipulate the audience to how you want them to feel. Each of them can be broken down and explained in much more depth.

Mise en Scene - CLAMPSCostume
Lighting
Actors
Props
Setting

Sound - MCDOVEDMusic
Contrapuntal (music/lyrics contrast)(opposite: parallel)
Digetic (sounds actors can hear)(non-digetic - e.g. voiceover)
Off screen/on screen (e.g. phone call in another room)
Voiceover
Emotion
Dialogue (way people say things depends on: age, tone, level, accent)
Camera - FAM
Frame:
extreme close up (e.g. somebody's eyeball)
close up (e.g. someones face)
mid shot (e.g. someone standing (cannot be taken above the belly button))
long shot (e.g. someone standing from a distance)
extreme long shot (e.g. mountains/scenery)
Angle level:
High (birdseye view)
Low (wormseye view)
Movement:
Pan left/right
Tilt up/down
Zoom in/out

Sound - MCDOVED
Music
Contrapuntal (music/lyrics contrast)(opposite: parallel)
Digetic (sounds actors can hear)(non-digetic - e.g. voiceover)
Off screen/on screen (e.g. phone call in another room)
Voiceover
Emotion
Dialogue (way people say things depends on: age, tone, level, accent)

Editing - TOP
Transition (straight cut/dissolves/wipes)
Order of narrative (beginning/middle/end/flashbacks/dreams/time period e.g. years)
Pace

Semiotics

In todays lesson, we all learnt about semiotics. Semiotics is simply the study of signs and anything that may stand for something else.

• The actual definition of semiotics is: 'the study of signs and symbols and their use or interpretation'

Everyone reads the images in pictures in an attempt to decode them and make sense of what they mean to us as an audience.
Semiotics can be broken down into two key parts -

• Denotations - what we see when we look at an image (what is it?)
• Connotations - what we understand from this image (what are the meanings behind the picture?)

Learning what each of the two key parts of semiotics mean we then after had to do some practice and use our knowledge of the definitions of denotations and connotations to break down these four key colours.

Red symbolises:

• Blood
• Danger
• Love
• Passion

Green Symbolises:

• Nature
• Envy
• Evil
• Money
 
 
 

 

 

 

 

 

 

The Lost Ones.

 

 

 

 

 

 

 

This is the horror film that we outlined and presented to the class. After recieving feedback from the class, my group and i are pleased with the idea and concept that we camp up with and put together. Together we made up the title, we wanted it to have a meaning behind so we researched the web to come across an article where 227 passenegrs all went missing over the ocean. We also all had an input in the poster to advertise the film which was mysterious and eerie and left people questioning it. Along with the setting, we had to choose a unique cast full of actors we thought would best suit the genre of horror and why we thought they were sutiable for the roles and why they are in the film. Together we all decided on a storyline and everything else and it was put together well. we also had to mention how we would advertise the film on the film market and where would we want to advertise it, for instants on a billboard or social networking sites. After recieving a varied response from some good feedback and some crictisim, these are the results we had.

The total scores were mainly 7's and they were averaged out from the scored we recived in the rest of the feeback.

Most of the feedback heet said that the title was catchy and intriguing and it was interesting how we related our film to true events that happened.

We got a varied feeback for the characters as a lot of the people thought they were too well known for being either a comedy actor or more of a thriller actor and also that some of the cast were not well known enough.

Some people thought the film was different in a way that was a unique storyline, but some people thought that it was not orginal as some of the others ideas other group has made up because there are many horrors relating to paranormal activities.

The feedback on marketing was all positive as we chose more than one way to make our film become noticed and to encourage people to want to see it.
Overall i was happy with the feedback as it gives me things to work on the next time i have a task similar to this and the positive feedback on some parts were very good as this was the first time we have done something like this.